PGA of Canada Announces Birdie Juice™ as Official National Partner

The PGA of Canada is pleased to announce a new national partnership with Birdie Juice™, who join as an Official National Partner supporting all PGA of Canada National Championships.

This partnership brings together one of Canada’s fastest-growing beverage brands with the country’s professional golf association, enhancing the championship experience from coast to coast. Birdie Juice™ will be activated across all national championships, bringing a unique and engaging element to the association’s world-class events. 

In addition to its presence at national championships, Birdie Juice™ will also roll out product activations and free sampling opportunities at a limited number of golf courses across Canada. 

As part of the partnership, Birdie Juice™ will be recognized as the “Official Celebration Shot” of the PGA of Canada’s National Championships, bringing to life the long-standing golf tradition of celebrating birdies in a fun, social way.

New for 2026, the Birdie Juice™ Birdie Race will be introduced across all national championships. The PGA of Canada professional who records the most birdies through the opening two rounds will earn a cash prize, awarded at the conclusion of the championship and added to their tournament earnings. This initiative adds an exciting competitive element while rewarding aggressive, high-level play.

Birdie Juice™ was inspired by the familiar golf-course ritual of taking a celebratory “birdie juice” shot after making a birdie. What began as a shared moment among golfers has evolved into a fast-growing Canadian brand, now available in Alberta, British Columbia, Saskatchewan, Manitoba and Ontario with further expansion anticipated across the country.

“We’ve always believed Birdie Juice™ could become a staple of the golf experience,” said Callum Dorohoy, CEO of Birdie Juice™. “Partnering with the PGA of Canada allows us to bring that vision to life at championships nationwide—celebrating great shots, great moments, and the people who make golf so special.”

“This partnership with Birdie Juice™ is an exciting addition to our championships,” said Kevin Thistle, CEO of the PGA of Canada. “They’ve built a brand that authentically connects with golfers, and we’re always looking for ways to enhance the player experience. The introduction of the Birdie Juice™ Birdie Race is a great example of how we can add a fun, competitive element that rewards performance and brings additional energy to our national championships.”

Through this partnership, Birdie Juice™ will play a key role in elevating the atmosphere and energy of PGA of Canada National Championships, while continuing to build its presence within the Canadian golf community.

For more information about Birdie Juice™, visit https://birdiejuice.com/ or @birdiejuiceoriginal on Instagram.

About Birdie Juice

Birdie Juice™ is a Canadian made 20% ABV flavoured vodka and culture brand built around the long-standing tradition of celebrating birdies. As the Official Celebration Shot of the PGA of Canada, Birdie Juice™ is available at retail, golf courses, and on-premise locations across Canada, with continued expansion underway. For more information, visit www.birdiejuice.com or follow @birdiejuiceoriginal on Instagram.